That’s what brings attention to a new brand, that’s what drivers consumers’ interest. If there is one thing that a logo design must do, even if it fails to do everything else, is to clearly communicate the brand’s innate character. When you sacrifice all these details at the altar of ultra-minimalism, you do a disservice to unique brands that may have other needs.Įxhibit A: Proof that Minimalist Logo Design Doesn’t Always Work 1. The Spotify logo becomes understandable because of the sound waves in its mark. The revamped Apple logo leaves an impression because of that distinct bite. And as a business logo’s recognizability and memorability goes, the god lies in the details. The answer lies in the minimal design checklist.Ĭombined, this list of requirements doesn’t leave a lot of room for logo designs to have distinctive details. The issue is simple: minimalism isn’t bad but it doesn’t suit most brands. It has become difficult to identify logos, to look at them and figure out what they represent, to separate one design from the next. Everywhere you look, it’s more of the same. In 2022, however, that’s not present anymore. An era of identity design was born where we created logos that were simple but creative, minimal, but not without meaning. Cancel anytime before the next payment in your billing settings or via email.So, eventually, when minimalism took over and gave birth to clean, sparse, and modern brand logos, we all rejoiced.
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